Monday, May 7, 2012

Creating the Visually Appealing Blog


Design

In order to impress your audience, blogs need to be created with design in mind. They must be visually appealing so that the reader is interested in continuing to view the related content. There are a few elements to consider when creating a blog.

Theme

The blogs theme is the background or the visual elements that encompass the blog’s content. Zac Linzmeier (2008) considers this to be the most important element of any visually effective blog. This is the first element of the blog that is recognized by the potential audience so it needs to be strongly considered. Relating the background to the content can help add value to the blog itself.

There are sites available to assist in the creation of one’s blog that provide free themes such as Jump2Top and BloggerTemplatesFree. These sites can be used to help to create a blog that stands out from the other blogs on the site that is being used.

Header

            The header will include the title of the blog and give the reader’s a quick idea of the blog’s content. This is the first content that is recognized by the reader as they are looking to understand what your blog is about and why that matters to them. “If you do not have superb Photoshop skills there are many professionals to be hired for as little as five dollars per graphic” (Linzmeier, 2008).

Layout

            Though the theme sets up a blog by its preset standards, there is always an opportunity to customize the layout and make it your own. You can do this by deciding where elements of the blog will be, such as your profile, or by deciding “…how many blog posts you want on your front page” (Linzmeier, 2008). These decisions help to create a blog that suits the needs of your potential audience.

Content

            The visual element of the blog’s content cannot go ignored. “It is good to add at least one image to each blog post” (Linzmeier, 2008). Images help to add value to the written work and provide the reader with a chance to get an understanding of what they are going to read prior to even doing so.

            Also, consistency in content is important. “Keep your formatting, your fonts, paragraph style, etc. consistent on each and every blog post you write” (Linzmeier, 2008). This will make the content flow from one piece to the next and link the blog’s writing by its visual elements.

Evaluation of Peers' Blogs


            In this blog, the author has found a more personalized theme to add to their blog. This helps to set them apart from other blogs as they have gone beyond the themes available on this particular site and found one that relates to their content. The author went the extra step to include the theme design’s element of a key in the title of the blog. This is one of those little additions that add large value.

            This blog could gain some visual appeal by following the above guideline of consistency. Some of the content has different backgrounds to it which take away from the overall look of the site. Some of them are completely surrounded by a white background while others are not.


            This blog houses a dark theme which is a stark contradiction to the title, Laughter is the Key. Generally, when laughter is considered, the thoughts of light and happiness follow. This blog has given the reader the opposite. This can be an element of this blog that pulls the reader in by sheer curiosity.

            Images are not present in this blog. As previously suggested, at least one image should be present in each of the blogs and, unfortunately, this did not happen. This forces the reader to find out what each blog is about by reading its content. By adding images to each blog and providing the reader with an idea of the pieces content, value can be added and readership can potentially increase.


            This blog is light and visually appealing. The color scheme and layout create a professional image. The image of the road in the background could, potentially, be this author’s road to success.

            Regarding the visual aspects of the content, there is room for improvement. The font and paragraph styles are not consistent. The lack of consistency takes away from the blog’s overall imagery.

            Also, like the previous blog review, there are no images added to the content. The addition of images could improve upon the written work and provide the blog’s audience a chance to review the content of the blog prior to actually reading it.

Reflection

            From these reviews and the information found regarding improving upon the visual aspects of a blog, I plan to continue to work to improve my work. I want to ensure that the content of my work is reflected by at least one image. I believe that most of them already are but, I will continue to ensure that any future blogs adhere to this.

            Additionally, I will continue to ensure that the font and paragraph styles of my blog are consistent. I see how this adds value to a blog and creates a visually appealing blog page. I will review what I have already written and make changes where necessary while ensuring that I consider this in all future blogs.







References

Harris, B. (2012). Communication is Key. Retrieved May 3, 2012 from, http://communicationiskey-com480.blogspot.com/

Hubbard, J. (2012). Communication is the Key to Success. Retrieved May 3, 2012 from, http://jodiehubbardcom480.blogspot.de/

Linzmeier, Z. (2008). Tips for Making Your Blog Visually Appealing. Yahoo! Voices. Retrieved May 5, 2012 from, http://voices.yahoo.com/tips-making-blog-visually-appealing-2241405.html?cat=15

McCandies, P. (2012). Laughter is the Key. Retrieved May 3, 2012 from, http://philipmccandies.blogspot.com/


Saturday, May 5, 2012

Got Ethics? (Part I)







The Dilemma-The Boss’s Expense Report

Your boss conveniently loses his expense report for his last trip. On his way into a meeting, he drops a blank report on your desk and asks you to fill in the blanks, saying, “Make it add up to $300 or so.” What will you do?




Solution

The boss is attempting to get their assistant to, essentially, forge documentation about a business trip. He does not have receipts, for whatever reason, so his assistant is expected to make up the information without any knowledge of what they are writing.

In this particular situation, I need more information to determine my course of action. This could be a simple mistake, on the part of the manager, and something that requires little to no further discussion. If this is not a common occurrence, then simply finding out what types of things money were spent on and making approximate totals does not seem unreasonable. However, if this boss has a history of unethical behavior, than it would be wrong to go along with this request because it would be known that this is probably an illegal action on the part of the manager.




What would you do?




References

American Management Association. (2008, Jan 18). Ethics and the Administrative Professional

Friday, May 4, 2012

Ethics? What is that?

Ethics. This is a word that many may not understand but a word that holds great value in the professional world. Individuals and companies alike rise and fall based on their respect of and dedication to this word and its meaning.

Bing defines ethics as “a system of moral principles governing the appropriate conduct for a person or group”.

Dictionary.com defines ethics as “the rules of conduct recognized in respect to a particular class of human actions or a particular group, culture, etc.”

Ethics are an individual's and a company's moral code. They define what is considered valuable to the conduct of either. Good ethics can help to maintain a positive image while poor ethics can create a downward spiral.

Consider the ethics of Enron. This is a company that many know of for their bad behavior. Their ethics were poor and, as a result, they paid the price. This company, along with the individuals involved in the scandal, will continue to be known for the negative decisions that they made.

It is imperative that in both our professional and our personal lives we consider our ethics. We need to ensure that they are good in nature and that they are ethics that cause us to conduct ourselves in a manner that is appropriate. It is unlikely that anyone wants to be known for actions such as those taken by Enron.




Following this post, ethical dilemmas titled "Got Ethics" will be presented. Some will come with a decision path that I would follow while others may not. Please feel free to respond to them.




Thursday, May 3, 2012

Communications Pays


Communications Career Fields

Thinking of Taking on a degree in Communications? Here are some fields that the degree can open the door to!

Technical Writer: A technical writer creates documents such as manuals or other technical pieces of communication. “They also develop, gather, and disseminate technical information among customers, designers, and manufacturers” (Bureau of Labor Statistics).

The median income range for a technical writer is $63,280/yr (Bureau of Labor Statistics).


Public Relations Managers and Specialists: “Public relations managers and specialists create and maintain a favorable public image for their employer or client” (Bureau of Labor Statistics). They do this through research and by utilizing their communications skills in order to understand and deal with the public appropriately.
The median income range for public relations managers and specialists is $57,550/year (Bureau of Labor Statistics).


Writers and Authors: “Writers and authors develop original written content…” (Bureau of Labor Statistics). They create stories that are either read or seen on screens such as television or film. They are creative thinkers.

Writers and authors have a median income of about $55k/year (Bureau of Labor Statistics).



Editors: “Editors plan, review, and revise content for publication” (Bureau of Labor Statistics).
This career path houses a median income of $51k/year (Bureau of Labor Statistics).

Reporters: Reporters "...inform the public about news and events..." (Bureau of Labor Statistics).
The median income fro this field is 36k/year (Bureau of Labor Statistics).






Reference

Bureau of Labor Statistics (n.d.). United States Department of Labor. Retrieved May 1, 2012 from, http://www.bls.gov/home.htm


Wednesday, May 2, 2012

Is a Degree in Communications for me?



Ashford University Online -- Communications Studies -Here you can find information about obtaining a degree in Communications with an online university. Obtaining a degree online is a great way to balance one's life and educational goals!




Here are some articles that can help give information on the benefits of a degree in Communications Studies:

Why Get a Communications Degree?
Communications Studies
Benefits of Earning a Degree in Communications